Sell your business

A thoughtful home for the company you built.

Cicada works with owners of established service businesses in Southern California who are considering succession, retirement, partial transition, or the next stage of growth.

Our commitment

Direct. Discreet. Respectful.

We will be candid about fit, protect the confidentiality of your information, and respect the people and reputation behind the business.

Why owners speak with Cicada

What happens after the closing.

The right buyer thinks carefully about the years that follow the closing.

01

Legacy and continuity

We seek to preserve the customer relationships, reputation, and operating strengths that made the company successful.

02

A practical transition

We work toward a transition plan suited to the owner, leadership team, and actual needs of the business.

03

Long-term ownership

We buy businesses to run them and grow them over many years.

What to expect

A process designed around clarity.

  1. 01

    Private introduction

    Share a high-level overview of the business and what you want from a transition. No obligation and no broad circulation of your information.

  2. 02

    Mutual fit

    We discuss goals, timeline, leadership, valuation expectations, and whether Cicada is likely to be the right long-term owner.

  3. 03

    Focused diligence

    If there is alignment, we conduct financial, operational, customer, legal, and commercial diligence in an organized manner.

  4. 04

    Transition planning

    We build a realistic closing and handoff plan that considers employees, customers, leadership, and the owner’s desired role.

A likely fit

Your business may fit Cicada if…

Treat these as guidelines. A strong company can still be worth a conversation even when one element falls outside the range.

  • Located in Southern California — San Diego County first, with Orange County, Riverside County, and the Inland Empire also in scope
  • Established operating history, typically ten years or more
  • Approximately $2M–$5M in annual revenue
  • $500K or more in adjusted EBITDA
  • Recurring, contracted, route-based, or repeat customers
  • Strong reputation and a capable operating team
  • Owner seeking a responsible succession partner

Questions owners ask

Before you reach out.

What kinds of businesses does Cicada acquire?

Essential service businesses across Southern California, typically $2M to $5M in annual revenue with $500K or more in adjusted EBITDA. Pest control, commercial janitorial, fire and life safety, pool service, and carpet care are examples rather than a complete list. What a company does matters less to us than whether its revenue recurs, its customers stay, and it runs without depending on any one person. If your business has those characteristics, it is worth a conversation even if the industry is not one we have named.

Do you only look at businesses in San Diego?

No. San Diego County is where we look first, since that is where we are based, and that includes Chula Vista, La Jolla, Carlsbad, Escondido, and Oceanside. Orange County, Riverside County, and the Inland Empire are all in scope, and a strong company elsewhere in Southern California is still worth a conversation. Distance tends to matter more for smaller businesses, where being close enough to be present regularly counts for more.

How do you arrive at a valuation?

We work from a multiple of EBITDA or seller’s discretionary earnings. That multiple moves with the characteristics described in our acquisition criteria: how durable the revenue is, whether any single customer represents an outsized share, how much the business depends on the owner day to day, margin consistency, and the strength of the team. If we put forward a number, we will explain how we arrived at it.

Do I have to stay on after the sale?

That is negotiable, and we do not come in with a fixed preference. Some owners want a clean break. Others want to stay through a transition, or longer. Both are workable. It is something to settle together, and we would want to understand what you are hoping for before suggesting anything.

What happens to my employees?

Our intention is to keep as many people as possible, including existing management. We are looking to buy a business that already works, and the people are a large part of why it works. If a company is carrying more overhead than its economics support, we would raise that openly before closing so there are no surprises on either side.

How long does the process usually take?

Sales of privately held businesses at this size commonly run about three to six months from the first substantive conversation to closing. That figure describes the market generally. Your own timeline will depend on how organized your records are, how financing comes together, and how quickly both sides want to move.

How is the purchase structured?

It depends on the business and on what you need. Cash at closing, seller financing, and earnouts all appear regularly in transactions of this size, and any of them may come up. We would expect structure to be part of the negotiation, shaped by the specifics of the company and by what matters most to you.

What will you need from me?

Early on, the basics: an income statement, a balance sheet, and tax returns. That is usually enough to tell whether there is a fit worth pursuing. Diligence beyond that varies with the business, and we will not pretend to know in advance everything a particular company will require.

Will anyone find out I am considering a sale?

We treat these conversations as confidential. Information goes only to parties who need it to evaluate or complete a transaction, such as a lender, an accountant, or an attorney, and no further. Confidentiality matters to your employees, your customers, and your own position, and we treat it that way.

Confidential owner inquiry

Tell us about your company.

Provide only the level of detail you are comfortable sharing initially. We will use this information to evaluate fit and contact you directly.

Confidentiality matters.

Your information is not posted publicly or distributed to a buyer list. A formal nondisclosure agreement can be completed before detailed information is exchanged.

This form is not a commitment to sell and does not create an advisory relationship.